From Dell to EdX, Columbia Sportswear to Red Bull -- advertising is increasingly less about claiming value, and more about delivering it through memorable experiences. That's the secret behind Zeno's Paradox of Marketing.
Is a World Without Ads Possible? We’re already halfway there.
Why No One is an Agency Anymore, and Why No One Cares
Ctomer Experience Makes Five Guys the Top Ranked Burger in the
Best job ever? ability Testing Bartender
Companies with Top Ctomer Experiences Out-Score Super Bowl Advertisers
What I Found at Caine’s Arcade, a Few Minutes of Fun
Amanda Palmer Won’t Settle for Less. Monitizing engagement is jt the start.

Webinar Invitation: Building Strong Hospital Digital Experiences with Connective DX and Johns Hopkins
January 17th 2019
Hear the top findings from this year’s Hospital Digital Index (HDX-15) Research Report, and catch a guest appearance by Aaron Watkins, who leads digital strategy at Johns Hopkins Medicine.

Ctomer strategy foundation: SEC analysis determines how ctomers buy
January 3rd 2019
Knowing whether buyers conduct consideration with complete, partial or minimal information about the qualities of goods they seek is an essential starting point for ctomer experience strategy. This post describes this technique and dynamics buyers encounter in considering purchasing each type of goods.

Webinar Invitation: Building Strong Digital Experiences with Connective DX and Mayo Clinic
December 17th 2018
One of fun parts of writing an annual benchmark report on the digital strength of some of the best hospitals in the U.S., is the chance it gives me to get to know some great digital and innovatiobn teams, and the stories behind the work featured in my coverage.. Please join me for a free educational webinar on January 9th, when Lee Aase of Mayo Clinic and I will discs this year’s HDX-15 report and their work as a innovative healthcare leaders.

China Now Has Non-Staffed Minute Clinics and Pharmacies – Time to Raise Your Innovation Goals?
November 23rd 2018
One of the largest insurance companies in China plans to open doctorless clinic booths at a rate of over thirty a day. That’s Ping An’s plan, come get the details and how this might inform your own transformation planning.

Focing on Problems or Opportunities? Designing Change in a Two Tier Economy
October 3rd 2018
It occurs to me that opportunities by their nature are elective, they exist for you as options. Problems, however, bring consequences which carry their own pragmatic or moral consequences. Its time for my annual reminder that meaningful work goes beyond what creative briefs and statements of work call for. And that our economy is designed and can be modified to express the values of its culture.

Framing stronger hypotheses with elaboration, iteration, and a Mad Lib
Augt 1st 2018
Meaningless A/B tests are pervasive becae they’re so easy to run. But it doesn’t have to be that way. Roy Rosin, the Chief Innovation Officer at Penn Medicine’s Center for Healthcare Innovation, and Ryan Summer’s of Connective DX have some ideas that can help turn your tests in to durable assets. And it starts with a MadLib.

Half Time Report: Bitcoin Bros and Pot Stocks Trade Places, IPOs Go Nuts
July 3rd 2018
We’re half a year in to 2018, so check back on my call on shifting markets, bitcoin bros, and if pot stocks is a mania or opportunity. The opinions are my own, and are jt conversation, not advice.

The Neo-Space Race is About Riches not Rockets
June 22nd 2018
President Trump observed that rich guys love rockets. They should, in this post I suggest three fairly immediate rewards for mastering space flight, and I suggest one company that is well positioned to supply the “picks and shovels” in this neo-space race.

Why Some Digital Platforms Dominate: the Drivers of Network Effect
January 25th 2018
Uber and AirBnB are widely celebrated innovators. By thinking about how each gains advantage for network effect, I hope that we can get beyond simply recognizing the strength of their biness growth or reputation, to appreciate how their circumstances create varying levels of advantage from network effect.

Bitcoin Bros and Anxiety at the Top of the Biness Cycle
December 31st 2017
Its been a remarkable year in investment, politics and culture. This is my personal take on where we’re at – and a first swing at what we can improve together in the new year. I’d love to here your thoughts and plans, and to encourage them however I can. Happy New Year.